Client Background
The client is a national organization dedicated to suicide prevention amongst veterans. They aim to provide education and resources to clinical pharmacy practitioners, encouraging proactive intervention to support at-risk individuals.
Target Audience
Clinical pharmacy practitioners, including pharmacists, pharmacy technicians, and other healthcare professionals working in clinical settings. These individuals play a crucial role in identifying and assisting veterans at risk of suicide.
Campaign Goal
Develop a comprehensive campaign that educates and empowers clinical pharmacy practitioners to recognize warning signs of suicidal behavior among veterans and intervene effectively.
Campaign Components
Educational Workshops: Organize interactive workshops focusing on recognizing signs of suicidal ideation, effective communication strategies, and available resources for veterans in crisis.
Online Learning Modules: Develop an online platform offering self-paced modules covering suicide prevention techniques, case studies, and best practices for intervening in a clinical setting.
Printed Materials: Create informative posters, brochures, and handouts featuring key warning signs of suicide and steps to take when encountering at-risk veterans within a clinical setting.
Digital Content: Produce engaging video content featuring testimonials from experts' insights and success stories of intervention, distributed through social media and professional networks.
Training Sessions: Host live training sessions designed to simulate real-world scenarios, allowing practitioners to practice intervention techniques in a safe and controlled environment.
Resource Directory: Curate a comprehensive directory of local and national resources available to veterans in need, including crisis hotlines, support groups, and mental health services.
The Art of Medicine /Suicide Prevention and the Clinical Pharmacy Practitioner
Workshop and training planning: Feb - Mar
Content development and production: Apr - May
Campaign launch and distribution: Jun
Ongoing evaluation and refinement: Jul - Aug
The estimated budget includes costs for workshop venues, content production, printing materials, digital distribution, and monitoring tools. A portion of the budget should be allocated for continuous evaluation and potential campaign adjustments based on early feedback.
Conclusion
By collaborating with clinical pharmacy practitioners, we have the opportunity to create a campaign that not only educates but also empowers them to make a meaningful impact in the lives of veterans. Our focus is on equipping these frontline healthcare professionals with the tools and resources they need to confidently intervene and provide vital support when it matters most.
Key Performance Indicators
Increase in the number of practitioners completing educational workshops and online modules.
Positive feedback and engagement with printed and digital content.
Number of reported interventions or successful referrals to support services following the campaign.
Utilize pre and post-campaign surveys to measure changes in practitioners' knowledge and confidence in addressing suicidal behavior among veterans. Monitor the usage and engagement metrics of digital content and track reported interventions to gauge the campaign's impact.