Campaign Description: Empowering ED Physicians to Prescribe OUD Medications
The Greater Los Angeles VA Healthcare System is spearheading a campaign dedicated to empowering emergency department (ED) physicians to prescribe Opioid Use Disorder (OUD) medications. They have chosen to use a multimedia approach, combining video and social media messaging.
Target Audience
Emergency Department physicians and healthcare providers involved in emergency care.
Campaign Goals
Increase awareness and understanding among ED physicians about the opioid use disorder (OUD) epidemic.
Encourage ED physicians to consider and prescribe Medications for Opioid Use Disorder (MOUD).
Provide education on the safety and effectiveness of MOUD, particularly focusing on Buprenorphine.
Address the stigma around opioid use disorder and emphasize the role of ED physicians in making a positive impact.
Doctors Who Care /Addiction Medicine in the Emergency Department
Week 1-2: Planning and Conceptualization
Identify key messages and themes for the influential documentary video series.
Conduct interviews with ED physicians to gather insights and anecdotes for the videos.
Outline the structure and format of each video, ensuring a cohesive and compelling narrative.
Week 3-4: Pre-production
Develop a detailed script for each video, incorporating input from Dr. Comilla Sasson.
Plan the shooting locations, schedule, and logistics.
Secure necessary permissions and releases for interviews and footage.
Week 5-6: Video Production
Conduct on-site video shoots, capturing interviews, testimonials, and relevant B-roll footage.
Ensure high production quality, including audio and visual elements.
Week 7-8: Post-production
Edit and refine the video content, ensuring a cohesive and engaging storytelling approach.
Incorporate relevant visuals, graphics, and supporting materials.
Review drafts for feedback and adjustments.
Week 9-10: Finalization and Review
Finalize the video series, addressing feedback and making necessary revisions.
Conduct a thorough review of the entire series to ensure consistency and alignment with campaign goals.
Obtain final approvals from key stakeholders.
Week 11-12: Launch and Promotion
Develop a promotional strategy for the video series, including social media teasers and announcements.
Schedule a launch event or webinar to unveil the videos and provide context to the audience.
Implement a comprehensive marketing plan to maximize the reach and impact of the video series.
Conclusion and Call to Action
Conclude the campaign with a call to action, encouraging ED physicians to take a pledge to consider and integrate MOUD into their practice. Emphasize the collective impact of ED physicians in addressing the opioid crisis and improving the lives of individuals with opioid use disorder.
This campaign aims to create a supportive and informed community of ED physicians who recognize their pivotal role in combating the opioid epidemic through the responsible and compassionate use of Medications for Opioid Use Disorder.